ANALISIS POTENSI DAN PENGEMBANGAN PARIWISATA BERBASIS MASYARAKAT PADA DESA SITUS KARANGKAMULYAN
Keywords:tourism potential, rural tourism, development, community-based
Rural tourism is currently a trend as it offers a more unique experience. One of the rural areas with tourism potential is Karangkamulyan Village, famous for an archaeological and historical heritage site called Karangkamulyan Site, a relic from the Galuh Kingdom era, offering nature and cultural tourism. This research aims to explore tourism potential related to the participation of the local community in Karangkamulyan Village and examine the impact of the existence of the Karangkamulyan Site on the economic development of the community. A qualitative approach is used in this study, collecting data through field observations, interviews, documentation studies, and triangulation. The analysis results show that the Karangkamulyan Site has the potential for nature tourism and offers cultural heritage and folklore that are attractive to tourists. The local community of Karangkamulyan Village is actively involved in tourism activities by providing tourism services and products, preserving cultural heritage, protecting the environment, and enhancing local economic empowerment. Community-based tourism development at the Karangkamulyan Site involves active participation from the local community. The government has made efforts in development, such as establishing the Karangkamulyan Site Museum. Although tourism management at the Karangkamulyan Site is quite good, there are aspects of service and accommodation that need improvement. Intensive promotion and marketing, as well as infrastructure development to support tourism, also need to be considered.